Transporting you to tropical heaven, Escada Born in Paradise (launched January 2014) is a limited edition summer fragrance inspired by piña coladas. It delivers feelings of delight, frivolity and warmth, and is aimed at a youthful audience.
After successfully pitching, I was offered the pleasure of working with Grey Paris for Escada. This illustration was developed for use worldwide; it appeared as printed campaign imagery, P.O.S, merchandise (including cocktail shakers, yus!), and various packaging outputs. An alternative version was also developed for the Middle East.