Libra–I am Fearless

Libra Fearless campaign illustration by Melbourne based illustrator Kelly Thompson
Libra Fearless campaign illustration by Melbourne based illustrator Kelly ThompsonLibra Fearless campaign illustration by Melbourne based illustrator Kelly Thompson
Libra Fearless campaign illustration by Melbourne based illustrator Kelly Thompson
Libra Fearless campaign illustration by Melbourne based illustrator Kelly ThompsonLibra Fearless campaign illustration by Melbourne based illustrator Kelly Thompson
Libra Fearless campaign illustration by Melbourne based illustrator Kelly Thompson
Libra Fearless campaign illustration by Melbourne based illustrator Kelly Thompson
Libra Fearless campaign illustration by Melbourne based illustrator Kelly Thompson
Libra Fearless campaign illustration by Melbourne based illustrator Kelly Thompson
Libra Fearless campaign illustration by Melbourne based illustrator Kelly Thompson
Libra Fearless campaign illustration by Melbourne based illustrator Kelly ThompsonLibra Fearless campaign illustration by Melbourne based illustrator Kelly Thompson
Libra Fearless campaign illustration by Melbourne based illustrator Kelly Thompson

 

I worked collaboratively on this project together with Clemenger , Andrew Archer and Flutter to produce this animated 60 second TVC commercial for Libra's new I am Fearless campaign featuring Megan Washington.

We worked closely with the teams to develop the visual direction and produce a suite of style frames, which were used to produce the final animation. The key frames are also used throughout the online and social media roll out.

Credits:

Agency - Clemenger BBDO Melbourne / Executive Producer - Sonia von Bibra / Art Director - Jackson Harper / Copywriter - Shannon Crowe / Sound Design - Ralph van Dijk / Animation - Flutter / Director - Domenico Bartolo / Producers - Fushia O'Hara/ Li Liang Johnson

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